What are fake followers? How to work around them and the best from influencer marketing
Speaker: Michael Ball – Co-founder of Traverse Events and Traverse Connect
Entrance: free entrance after registration at Vakantiebeurs Trade Days
Michael is the co founder and director of Traverse Events and Traverse Connect, specialising in influencer events and outreach for the travel industry. Michael began working in travel as a journalist in 2010, before moving to marketing in 2011 and founding Traverse the next year. Traverse now run some of the world’s largest influencer events, with Traverse 18 in Rotterdam next up in may. They also work with brands and DMOs on their outreach strategy, including the likes of Cheapflights, Topdeck, Spain, The Philippines, Laterooms.com and many more.