What are most important trends and developments in the Dutch holiday market? What characterises the Dutch holiday sentiment in 2018? With this presentation, NBTC-NIPO Research provides an analysis of the behaviour of Dutch holidaymakers. The research agency first outlines the factors which have impacted the travel & holiday sector in 2017. They will then present the main results of the large-scale ContinuVakantieOnderzoek 2017. The developments in the holiday market as a whole are discussed, comparing holidays taken in the Netherlands and abroad. They also give their expectations for 2018, based on recent surveys. This year special attention will be given to the holiday behaviour of Millennials.
Helena Klok succeeded Ad Schalekamp in 2017 as co-director of NBTC NIPO Research. She graduated from the University of Amsterdam, specializing in marketing & market research. For the last five years she was Marketing Director at TNS NIPO, which was renamed Kantar TNS in 2016. “The marketing context adds value to our research,” says Helena. ‘All sectors are struggling with the same business issues. How do I distinguish myself as a company? Can we win customers from our competitors? Where is the gap in the market? This applies to an FMCG company as well as to a traffic agency or travel organization. As a marketing director, I introduced the worldwide research solutions of Kantar TNS in the Dutch market. Now I would like to introduce these tools to the travel and leisure industry.
When he studied commercial economics at the HEAO, Kees started working in the travel industry by accident – he is one of the driving forces behind NBTC-NIPO Research. With over 25 years of work experience in market research at NBTC, he is extremely knowledgeable in the field of vacations, leisure and business travel. Knowledge which he, in his role as Director of NBTC-NIPO Research, uses every day to advance the national and international travel industry.