Inspired by Iceland is an award-winning marketing campaign that has attracted visitors to Iceland in record numbers. The Inspired by Iceland campaign has been able to constantly meet new challenges and change according to the needs of the Icelandic tourism industry. Sveinn Birkir will talk about the shift in focus from growth to responsible travel behaviour and the importance of staying nimble.
Speaker: Sveinn Birkir Björnsson – Director Of Communications, Íslandsstofa, Promote Iceland
Entrance: free entrance after registration at Vakantiebeurs Trade Days
Sveinn Birkir Björnsson is the director of communications for Promote Iceland. He has worked on the Inspired by Iceland marketing campaign since 2011, as an expert on communication strategies, digital marketing and content strategy.