The market for travel is changing. Target audiences are mixing, wishes change and competition comes from different directions. This means that you need to know what is going on all the time. And above all: what is going to happen in the future. In this session, we will explain more about Foresight. How can you make sure that you and your organisation can develop a ‘future mindset’, so you can always take the future into account when making decisions?
Speaker: Christian de Jong – Expertise Manager Marketing & Innovation at Blauw Research
Entrance: free entrance after registration at Vakantiebeurs Trade Days
Christian de Jong is Expertise Marketing and Innovation at Blauw, and responsible for research into buying behaviour and concept development in the context of innovation. He aims at successful innovation and helps (international) customers this field. He uses new methodologies and techniques to promote growth for clients of Blauw. In 2016, Christian was nominated for the MOAward for Young Talent of the Year, for his refreshing and critical views on market research.