Nick Hall will talk about the latest trends in digital and showcase how destinations and businesses are needing to think about transformation and how to adapt their business workflow and focus to remain relevant in 2017. Sharing insights and best practices from the #DTTT Launchpad and the Digital Tourism Think Tank’s extensive work throughout Europe, the Middle East and Africa, look out for best practices and case studies with an international perspective.
Speaker: Nick Hall
Entrance: free entrance after registration at Vakantiebeurs Trade Days
With a background in destination marketing of more than a decade, Nick is one of the tourism industry’s leading experts on destination marketing. As founder of the Digital Tourism Think Tank (#DTTT), the leading platform connecting destinations worldwide on topics around digital trends and transformation, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Through his work heading up the #DTTT, Nick has led the industry to think about ‘Destination Transformation’ and the impact the ‘always on’ visitor, the multi-touchpoint path to purchase and the need for organisations to think differently about their approach. At the core of Nick’s message and expertise is the need to stay current, on par with consumer trends, and foster a culture of innovation to remain competitive.