This session will focus on the relevance of Creative Tourism in the Caribbean. The presentation will reinforce why Creative Tourism goes beyond a ‘trend’, and how it is used in the Caribbean as a tool for sustainable development and tourism resilience. The presentation will also highlight how the Caribbean uses Creative Tourism in the promotion of intangible heritage, economic growth, job creation and community engagement. The end result is a truly authentic experience for visitors – an effective strategy for competitiveness and growth in tourism business.
Carol Hay – Director of marketing UK Europe Carribean Tourism Organisation
Entrance: free entrance after registration at Vakantiebeurs Trade Days
Carol Hay has over 25 years in the tourism sector, her primary areas of expertise include marketing, destination branding, product development, sustainable tourism development, public relations, crisis management and social media. Carol is currently Director of Marketing UK & Europe for the Caribbean Tourism Organization, a positon she has held for the past 7 years. Previously she was the Director of Tourism UK & Europe for the Antigua and Barbuda Tourism Authority.
Carol has also held senior positions with The Jamaica Tourist Board, BWIA International Airways and the Jamaica Promotions Corporation. She is an accomplished speaker and has addressed audiences across the globe on female leadership, destination branding and competitiveness.
She holds a Masters in Marketing, Bachelors in Business Administration and numerous professional qualifications including Cultural Diplomacy, Public Relations, Human Resources Development, Coaching, Mentoring and Neuro Linguistic Programming (NLP).
In her spare time Carol coaches and mentors professional women and young people, and also volunteers to support young people preparing for work. She loves to travel, cook, meet new people and generally make the most of life!